ROAD TO INNOVATION TOUR

Brand Design

Univision and Nissan have partnered, once again, for Nissan Presents Road to Innovation, an exclusive concert series featuring Latin GRAMMY® nominee Sebastián Yatra. The direction received was to maintain consistency with Nissan's look and feel while portraying innovation and technology in the logo. The linear elements in the logo symbolize a road, and the italics signify the forward movement in tech and action of a moving "tour" combined.

Moodboard

R2I_Moodboard.png

Logo Matrix