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In support to the social media team for this tentpole, eye-catching designs were created to promote Premio Lo Nuestro on social media through the events official Instagram and Facebook accounts. Feed posts and stories contained a mixture of static and animated graphics to provide the consumer with a diverse number of content that wasn't repetitive.

These types of projects call for high quality designs for a large quantity of assets. To maintain efficient pace, each desired post was based off unique templates. Allowing show hosts and performers to stand out on their own to bring in a multitude of views and likes on their accounts.

In addition, lending my photo editing capabilities the day of the show to provide efficient workflow in a fast-paced environment. Filtering, organizing, and editing photos to match the feel of the show for social media and PR usage.

ROLE

Lead Designer

YEAR

2022

PROJECT TYPE

Social Media, Motion Graphics, Photo Editing

Premio Lo Nuestro

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