The primary objective in this campaign is to disrupt the current Women’s Month landscape and celebrate the achievements, resilience, and inspiration of women not just in front of the camera but also behind the scenes.

”Más que un Mes” – “More than a Month” challenges the status quo by juxtaposing the simple idea to celebrate women everyday… beyond the holiday month. It’s not only about making history, but about appreciating and embracing the value and power of each women everyday.