PIENSA VERDE, ACTUA VERDE

Brand Design

A sustainability act by Univision, beginning internally, to promote a recycle friendly work environment that would urge employees to continue sustainable efforts outside the workplace. Through various research and logo solutions, the ultimate choice was to reduce the recycle symbol to two arrow rotating clockwise. Simultaneously grabbing the reader to circle through the words almost as though speaking a mantra of "piensa verde, actúa verde."

Color Applications

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Color Palette

Moodboard